What is YMYL in SEO Example of YMYL content

What is YMYL in SEO? Example of YMYL content?

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YMYL stands for “Your Money or Your Life”. It is a term used by Google to refer to web pages that could potentially impact a person’s future happiness, health, financial stability, or safety. These pages are held to a higher standard of quality than other types of pages, and Google is more likely to penalize them if they are found to be low-quality or misleading.

Examples of YMYL topics include:

Health: Medical advice, information about diseases and treatments, mental health information
Finance: Investing, saving money, retirement planning, taxes, insurance
Law: Legal advice, information about your rights, how to get a divorce
Shopping: Online shopping, product reviews, price comparisons
News: Current events, politics, education, science

Lean In-Depth About YMYL Topics:

  • Health

Medical advice:

This includes any information that could be used to diagnose, treat, or prevent a medical condition. It is important to make sure that medical advice is provided by a qualified healthcare professional and that it is based on current scientific evidence.

Information about diseases and treatments:

This includes information about the causes, symptoms, and treatment options for various diseases. It is important to make sure that this information is accurate and up-to-date and that it is presented in a way that is easy to understand.

Mental health information:

This includes information about mental health conditions, such as anxiety and depression, as well as information about coping mechanisms and treatment options. It is important to make sure that mental health information is provided by a qualified mental health professional and that it is sensitive to the needs of people with mental health conditions.

Examples of health-related YMYL websites:

  • WebMD
  • Mayo Clinic
  • National Institutes of Health (NIH)
  • MedlinePlus

It is important to note that not all websites that provide health information are created equal. When looking for health information online, it is important to choose websites that are reputable and that have a clear editorial process.

  • Finance

Investing:

This includes information about how to buy and sell stocks, bonds, mutual funds, and other investments. It is important to make sure that investment advice is provided by a qualified financial advisor and that it is based on your individual circumstances and risk tolerance.

Saving money:

This includes information about how to create a budget, track your spending, and save money for emergencies and long-term goals. It is important to make sure that saving advice is tailored to your income and expenses.

Retirement planning:

This includes information about how to choose the right retirement savings plan, contribute to your retirement plan, and make sure that your retirement savings will last throughout your retirement. It is important to start planning for retirement early and to make sure that your retirement plan is adjusted as your circumstances change.

Taxes:

This includes information about how to file your taxes, claim deductions and credits, and avoid paying penalties. It is important to make sure that tax advice is provided by a qualified tax professional and that it is based on the current tax laws.

Insurance:

This includes information about how to choose the right type of insurance, such as health insurance, life insurance, and homeowners insurance. It is important to make sure that insurance advice is provided by a qualified insurance agent and that it is based on your individual needs and risk tolerance.

Examples of finance-related YMYL websites:

  • Investopedia
  • The Motley Fool
  • NerdWallet
  • Bankrate
  • Consumer Reports

It is important to note that not all websites that provide financial information are created equal. When looking for financial information online, it is important to choose websites that are reputable and that have a clear editorial process.

  • Law

Legal advice:

This includes any information that could be used to understand the law, assert your legal rights, or defend yourself against legal action. It is important to make sure that legal advice is provided by a qualified attorney and that it is based on the current laws in your jurisdiction.

Information about your rights:

This includes information about your rights as a citizen, such as your right to free speech, your right to bear arms, and your right to due process of law. It is important to make sure that information about your rights is accurate and up-to-date.

How to get a divorce:

This includes information about the legal process of divorce, such as how to file for divorce, how to divide assets and debts, and how to create a parenting plan. It is important to make sure that information about how to get a divorce is tailored to the laws in your jurisdiction.

Examples of law-related YMYL websites:

  • Nolo
  • LegalZoom
  • Avvo
  • FindLaw
  • Law.com

It is important to note that not all websites that provide legal information are created equal. When looking for legal information online, it is important to choose websites that are reputable and that have a clear editorial process.

  • Shopping

Online shopping:

This includes information about how to shop online safely and securely, how to compare prices, and how to return products. It is important to make sure that information about online shopping is accurate and up-to-date, and that it comes from a reputable source.

Product reviews:

This includes unbiased reviews of products, based on real-world experience. It is important to make sure that product reviews are based on personal experience, that they are objective and unbiased, and that they are not influenced by the product manufacturer.

Price comparisons:

This includes information about the prices of products from different retailers. It is important to make sure that price comparisons are accurate and up-to-date, and that they include all relevant fees and taxes.

Examples of shopping-related YMYL websites:

  • Consumer Reports
  • Wirecutter
  • The Good Guys
  • rtings

It is important to note that not all websites that provide shopping information are created equal. When looking for shopping information online, it is important to choose websites that are reputable and that have a clear editorial process.

Which Websites Are Not in YMYL in SEO?

Websites that are not considered YMYL (Your Money or Your Life) in SEO are those that do not have the potential to significantly impact a person’s future happiness, health, financial stability, or safety. These websites are not held to the same high standards of quality as YMYL websites, and they may not receive as much scrutiny from Google.

Examples of non-YMYL websites:

  • Entertainment: Websites about movies, music, TV shows, video games, etc.
  • Lifestyle: Websites about fashion, travel, food, hobbies, etc.
  • Technology: Websites about computers, gadgets, software, etc.
  • Business: Websites about marketing, sales, finance, etc.
  • Education: Websites about history, science, literature, etc.

It is important to note that the line between YMYL and non-YMYL websites can be blurry. For example, a website that provides information about a new medical treatment may be considered YMYL, while a website that provides information about a new type of fitness equipment may not.

Here are some general guidelines for determining whether a website is YMYL:

  • Does the website provide information that could have a significant impact on a person’s life?
  • Is the information accurate and up-to-date?
  • Is the information provided by a qualified expert?
  • Is the website clearly identified as a source of information?

If a website meets all of these criteria, then it is likely considered YMYL. However, if the website does not meet all of these criteria, then it is likely considered non-YMYL.

If a non-YMYL website has a high domain authority, strong backlinks, good user engagement, and a positive reputation, then it may still rank well in search results. However, it will not be held to the same high standards of quality as a YMYL website.

How to optimize your YMYL content for SEO:

Make sure your content is accurate and up-to-date: This is especially important for YMYL topics, as inaccurate or outdated information could have serious consequences for your readers.
Cite your sources: This will help to show Google that your content is credible and trustworthy.
Write in a clear and concise style: Avoid using jargon or technical terms that your readers may not understand.
Get your content reviewed by an expert: This is especially important for topics that are complex or technical.

Additional tips for optimizing YMYL content for SEO:

Use a strong keyword strategy: Choose keywords that are relevant to your topic and that people are likely to search for.
Build backlinks to your content: This will help to improve your website’s authority and ranking in search results.
Promote your content on social media: This will help to get your content in front of more people.

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